Portfolio
Portfolio
Selected work and case studies.
Featured 370 Survey Responses Coca-Cola Zero Brand Campaign
Coca-Cola
Strategic campaign to position Coca-Cola Zero as the go-to tailgate drink for college football fans across SEC campuses.
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Featured NHL Franchise Florida Panthers Communications & PR Operations
Florida Panthers (NHL)
Analysis of the Florida Panthers' communications and PR operations, mapping stakeholder relationships and media strategy.
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Monster Energy Industry Analysis
Monster Energy
Comprehensive energy drink industry analysis and brand positioning strategy for Monster Energy.
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Carolina Panthers Rebrand Proposal
Carolina Panthers (NFL)
Complete rebrand proposal for the Carolina Panthers NFL franchise, including new visual identity and brand positioning.
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Costco Internal Communications Plan
Costco Wholesale
Strategic internal communications plan for Costco Wholesale, tracing the company's evolution and developing employee engagement strategies.
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